“What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?” (Authored by Guest Contributor Ben Kaluski, Director of Business Development, Freshwater Digital Media Partners) Screen Selection, Procurement and the Impact of Content Strategy Hardware and software procurement are often either overlooked or handled by a different department for digital [...]
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“What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?” How much emphasis do consumers place on content in digital signage? A lot – whether they know it or not. If the content is good, then it is doing what it is supposed to be doing, and it is getting [...]
“What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?” Budgeting realistically for content is a lot better today than it was 10 years ago when I first started in the industry. In the last five to eight years, the phrase “Content is King” has become better understood (although [...]
“What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?” “Content is King,” and “Right Message, Right Place” are common punch lines used by everyone from screen suppliers to CMS Vendors…well almost everyone, as there are a few exceptions. Perhaps it took a pandemic for the industry to understand [...]
“What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?” Unfortunately, on the hardware and software manufacturer’s side, content can still be considered an afterthought, although it has gotten better over the last few years. The reason that digital signage exists is to communicate advertising and in-house messaging, so [...]
“What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers?” The Importance of Content Digital experiences play a vital role in helping to build brand loyalty and influence purchase decisions. There is no denying that we have all shifted to a digital-first society. Traditional advertising agencies fight to remain [...]
What emphasis do you feel is placed on content by screen suppliers, CMS vendors, end-users, consumers? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “Hardware and software procurement are often either overlooked or handled by a different department for digital signage. A pain point in the industry, especially from [...]
Presented by: Date & Time: Tuesday, September 29, 2020, 2 p.m. ET REGISTER HERE Summary: Join LG Business Solutions Sales Engineer Dan Baker for this webinar to gain an understanding of the full line of solutions that LG offers in the signage space. From entry-level signage to top-level direct-view LED, learn how easy it is to [...]
GPA (Chicago, Illinois), specialty substrate providers to the digital, offset and flexographic printing sectors, has released a new line of digital synthetics and self-adhesives specific to the Konica Minolta AccurioJet KM-1 and Komori Impremia IS29 platforms. “UV inkjet printers have told GPA they want greater utilization of presses for broader, more profitable applications,” said the … Read more → The post GPA expands its UV inkjet synthetics portfolio for Konica Minolta and Komori press users appeared first on Graphic Arts Magazine. LamasaTech has released its public APIs to allow powerful integration with their Zentron temperature kiosk range. Our APIs have been designed with the fundamental goal of providing customers with a connected solution with other systems to offer a seamless experience and reporting capability.” — Mahmoud Elsaid, Managing Director NEWCASTLE UPON TYNE, UNITED KINGDOM, August 25, [...]
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April 2019
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