Posted by randfish Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors - each custom-tailored to its audience and optimized to meet different goals.
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing headlines. One of the big problems that headlines have is that they need to serve multiple audiences. So it's not just ranking and search engines. Even if it was, the issue is that we need to do well on social media. We need to serve our website visitors well in order to rank in the search engines. So this gets very challenging.
I've tried to illustrate this with a Venn diagram here. So you can see, basically... SEO |
AuthorMy mission is to help business partners succeed with the power of video syndication. Visit: www.robstardesign.com Archives
April 2019
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